Become a Category of One: The Business Strategy Workshop That Changes How You Compete, Sell, & Grow

Not Another Business Seminar. This is an interactive strategic experience. You'll see conventional business assumptions challenged, new opportunities explored and Category of One thinking applied to real business situations. Come prepared to question what you know about your business and leave seeing possibilities you hadn't considered before. The Core Idea You do not need to be better than everyone else. You need to become difficult to compare. The workshop will combine strategic positioning with practical sales thinking, helping you connect: Positioning Value Sales Growth Two Strategic Minds. One Extraordinary Workshop. Dr. Chetan Walia Global Business Strategist, Senior Advisor & Executive Coach Creator of Category of One Chetan works with business owners, experts and leadership teams to identify hidden commercial opportunities, create differentiated market positions, and build stronger business models. Lisa T. Miller Founder, VIE Healthcare Consulting | Enterprise Growth Strategist Lisa brings deep expertise in sales strategy, enterprise growth and value creation, helping businesses improve how they communicate value, win opportunities and grow relationships. Who This Is For Business owners and leaders who believe there is a bigger opportunity inside their business than the one they are currently capturing. Whether you want to: stand out more clearly, attract better customers, sell at greater value, create new revenue streams, or simply see your bus